Families Forever

Own a piece of history

Established in 1877, our heritage is not only very special, it’s what makes us unique.

Beloved by generations..

The groundbreaking products Silver Cross makes today are the result of over 140 years of great British design, engineering and innovation.

We're uncompromising on quality, meticulous about craftsmanship and forever motivated by game changing design. Even the smallest details are crucial. We don’t take our eyes off them for a second.

Balmoral White & Navy Buy Now
Kensington White & Navy Buy Now


Balmoral & Kensington

A long history

Globally recognised

Since William Wilson wheeled out the first coach-built model from his Yorkshire workshop at Silver Cross Street, Leeds in 1877, generations have given their children a daily look at the world from prams and pushchairs bearing our logo.

Our name still stands for all those principles that William would have held dear. Uncompromising quality. Painstaking craftmanship. Practical design.

Wave 2020 Buy Now
Pioneer 2020 Buy Now

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