About Us
ESTABLISHED 1877
THE ROYAL CONNECTION
The name Silver Cross has long been associated with royalty, first supplying a pram for King George VI. Pictured here is Princess Grace of Monaco (right) and (left) HRH Queen Elizabeth, Prince Philip and a young Prince Charles.
THE ROLLS-ROYCE OF PRAMS
Silver Cross soon gained a reputation for high quality craftsmanship and design and grew to become one of the industry’s biggest exporters worldwide. By the mid-1900s, the company was renowned for producing the world’s most exclusive baby coaches – known as the “Rolls-Royce of prams”.
A HOUSEHOLD NAME
By the 1960s, Silver Cross was established as Britain’s premier pram manufacturer. It continued to manufacture classic coach prams, but new designs were launched to meet the changing demands of modern families. Silver Cross was now a household name, loved and trusted by parents around the globe.
GLOBAL EXPANSION
Our products are now sold to more than 70 countries worldwide and Silver Cross has offices in Hong Kong, Shanghai, Melbourne and Barcelona. Our new flagship store, pictured here, is in the prestigious Plaza 66, Shanghai.
