Shopping Cart

ESTABLISHED 1877

Our heritage is not only very special, it’s what makes us unique. Our story starts in 1877 when our founder, William Wilson, invented the world’s first baby carriage. William developed an innovative spring system - the now-famous bouncing Silver Cross suspension - and combined this with a reversible hood to create the first-ever modern pram.

THE ROYAL CONNECTION

The name Silver Cross has long been associated with royalty, first supplying a pram for King George VI. Pictured here is Princess Grace of Monaco (right) and (left) HRH Queen Elizabeth, Prince Philip and a young Prince Charles. 

THE ROLLS-ROYCE OF PRAMS

Silver Cross soon gained a reputation for high quality craftsmanship and design and grew to become one of the industry’s biggest exporters worldwide. By the mid-1900s, the company was renowned for producing the world’s most exclusive baby coaches – known as the “Rolls-Royce of prams”.

A HOUSEHOLD NAME

By the 1960s, Silver Cross was established as Britain’s premier pram manufacturer. It continued to manufacture classic coach prams, but new designs were launched to meet the changing demands of modern families. Silver Cross was now a household name, loved and trusted by parents around the globe.

GLOBAL EXPANSION

Our products are now sold to more than 70 countries worldwide and Silver Cross has offices in Hong Kong, Shanghai, Melbourne and Barcelona. Our new flagship store, pictured here, is in the prestigious Plaza 66, Shanghai.